Motul, a global leader in high-performance lubricants, operates training programs worldwide to support its distributors, partners, and employees.

The challenge

Motul runs training programs for distributors, partners, and employees in markets across Europe, Latin America, and Asia. As the company shifted from in-person training to eLearning, one issue quickly became clear: traditional voiceover workflows couldn’t keep up with global demand.

The team was stuck with:

- Slow production cycles tied to third-party vendors

- Inconsistent audio quality across languages and regions

- “Metallic” AI voices that didn’t meet Motul’s global brand expectations

- Costly update loops every time content changed

- Growing multilingual needs with English, Spanish, Portuguese, German, Dutch, French, Italian — and more coming

Minor edits required days. New languages meant new vendors. And early AI tools produced audio that sounded artificial, robotic, or off-brand — something Motul’s business units immediately rejected.

Motul needed a scalable, multilingual, natural-sounding solution that gave them full control over production while protecting brand quality in every market.

The solution

After evaluating multiple platforms, Chitprasong Prasit, Group Technical Expert at Motul, chose WellSaid Studio for its realistic voice quality, multilingual depth, and ease of use.

With WellSaid, Motul’s team now:

• Writes scripts directly inside PowerPoint
• Generates narration instantly in Studio
• Syncs audio to slides with precise visual alignment
• Updates modules in minutes instead of days

The difference was immediate.

“Our business units used to complain about robotic voices. Now they say the narration sounds natural and professional.” said Chitprasong.

Motul also found voices that consistently performed at a high level—such as Owen, who frequently delivers “right-first-time” outputs that minimize revisions and speed up production.

The result

In just six months, Motul produced nearly 80 multilingual modules using WellSaid.

The impact included:

• Higher audio quality that finally matched global brand standards
• Faster, more flexible production across every market
• No more vendor delays or fragmented workflows
• Quantifiable time savings captured through WellSaid’s reporting dashboard
• Reliable voice consistency even as scripts and visuals evolve

Motul now delivers multilingual eLearning at the speed the business requires without sacrificing quality or control.

Wrapping up

WellSaid enabled Motul to transform its global training production from a slow, vendor-dependent process into a streamlined, multilingual engine powered by realistic AI narration. With Studio, the team produces high-quality content internally, updates modules faster, and ensures every language sounds natural, clear, and on-brand.

Motul continues to scale training worldwide with WellSaid as its trusted voice partner — bringing professional, human-sounding narration to every learner, in every market.

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