With over 3 million downloads, TRIPP is an immersive, AI-powered wellness platform on VR and mobile devices. It blends AI-guided experiences, mind-bending visuals, award-winning music, nature sounds, sleep stories, and binaural frequencies to help enhance focus, clarity, relaxation, and overall well-being.

The Challenge

When starting the meditation app, TRIPP CEO and Founder Nanea Reeves had to manually record each meditation session herself, often spending hours outside of work to do so.

‍

“We had a very manual process of writing the content,” Nanea said. “We would go into the recording studio and record for hours. Sometimes, we’d have to redo the recordings if our voices got tired, having to break the sessions up over several days just to author ten new meditation pieces. It was a very tedious process.”

‍

Not only did this process take away from Nanea’s “off” hours, but it also created a severe bottleneck in the production process, slowing the team down and preventing them from delivering new meditation content to users in a timely manner.

The Solution

As the business scaled over the years, the team needed a solution that scaled along with it. The TRIPP team connected with WellSaid, developed two custom voices, and integrated the WellSaid API into their internal processes, which almost immediately streamlined workflows and improved the quality of content available to users.

‍

“WellSaid’s team and platform have been so easy to work with, and have optimized our ability to create content on a much more frequent basis than when we used to do it the old-fashioned way,” said Nanea. “Additionally, [the WellSaid] voices being indistinguishable from a human voice is incredible. We even use them in some of our advertisements.”

The Result

Since partnering with WellSaid, TRIPP has significantly decreased its production time to market, going from 8 weeks to just minutes. It releases several meditations weekly at a fraction of the cost and can even generate personalized wellness content in real time. However, that hasn’t been the only improvement the team has seen since incorporating WellSaid into its platform.

“WellSaid has tremendously improved the quality of our wellness content to the end user. That’s been the most significant improvement,” Nanea said. Previously, customers would occasionally complain about background noise or mouth sounds in the recorded meditations. Now, the team no longer has to clean those sounds from the recordings, with the “very high-quality voices and rendering” becoming an “absolute game changer.”

‍

Conclusion

TRIPP's partnership with WellSaid has not only dramatically accelerated its content production process but also significantly elevated the quality of its user experience. By leveraging WellSaid's custom AI Voices via API, the process has evolved from a tedious and bottlenecked workflow to a streamlined, efficient system that consistently delivers high-quality content. This shift has freed up valuable internal resources, improved the overall user experience, and positioned TRIPP for continued growth and innovation in the wellness technology space.